Alex Rachal realized her passion for the beauty industry early on in her life when she started giving makeup lessons to her friends in middle school. Alex started her career by moving to Austin in 2012 and attending the renowned Avenue Five in 2014 where she studied the prestigious Sassoon precision cutting matrix, Wella color line, American Crew men's cutting techniques and Global Keratin services. Alex joined the Jose Luis team in 2016, training under Theresa Przybyla. Alex learned and perfected advanced balayage, ombré, creative color, cutting and styling techniques through extensive classes with Wella and Goldwell color lines, the Jose Luis cutting program, Orbie, Randco, Kerastase, global keratin product and styling lines.
Alex enjoys all areas of her craft from balayage highlights to monochromatic color, men's short and long hair, woman's precision cuts to bohemian texture, and the ability to help someone manage curls, frizz or cow licks though keratin treatments. Most of all, Alex loves to help her clients feel their absolute best.